The Best Healthcare Organizations to Help Providers Understand COVID-19 Immunization Issues


NEW YORK, Dec. 29, 2020 / PRNewswire / – The Ad Council and the COVID Collaborative today announced a new resource designed to answer questions from healthcare professionals about the COVID-19 vaccination. The videos, which feature an introduction by Dr Anthony Fauci, include experts from a diverse coalition of leading healthcare organizations and medical institutions sharing information on the development and safety of the COVID-19 vaccine with their colleagues doctors and nurses.

The video series was developed in collaboration with the Centers for Disease Control and Prevention (CDC), the US Department of Health and Human Services (HHS), the National Institute of Allergy and Infectious Diseases (NIAID) and better health and medical facilities. Content will be shared with the medical community to increase understanding and confidence in the efficacy and safety of new vaccines. Topics covered include safety, availability, cost, side effects, vaccine administration, answers to patient questions and more.

“I urge healthcare professionals to get vaccinated,” said Dr Anthony Fauci, director of NIAID. “It is essential to protect yourself and your family, but it is equally important as health care providers to be confident in vaccines so that other people follow suit and get vaccinated. Together, we can help a significant portion of the population decide to get vaccinated and end the pandemic as we know it in this country. “

The informative content is part of the Ad Council and COVID Collaborative’s ongoing COVID-19 vaccine education efforts, which will be releasing a wide range of communications designed to reach multiple audiences over the coming months.

Healthcare workers across our country have worked tirelessly to fight this pandemic and protect our communities, and now it’s our turn to help them,” said Lisa Sherman, President and CEO of the Ad Council. “We are proud to team up with some of the country’s leading medical and health experts to help doctors and nurses get the facts they need to feel confident about choosing to be vaccinated against COVID. -19 and, ultimately, to advise their own patients about the vaccines. “

The videos were created pro bono by the Groupe SJR advertising agency in partnership with the best associations and medical institutions, in particular:

  • Association of American Hospitals
  • American Medical Association
  • American Nurses Association
  • Black Coalition Against COVID
  • Centers for Disaster Control and Prevention
  • Morehouse School of Medicine
  • National Association of Hispanic Nurses
  • National Association of Black Nurses
  • Hispanic National Medical Association
  • National Institute of Allergies and Infectious Diseases
  • National medical association
  • US Department of Health and Human Services

“Transparency around COVID-19 vaccines – including the science behind the development and authorization process, safety, efficacy, and side effects – will be key to building trust and ensuring that people in the United States , including members of minority communities, are ready and willing to take We must continue to ensure that physicians have the scientific evidence and information they need to help them promote confidence in the vaccine among their patients and general public, ”said WADA President Susan R. Bailey, MD“ Science and ingenuity have given us the tools to vaccinate our population, and if enough of us roll up our sleeves, these vaccines will reduce the number of deaths and serious illnesses and will eventually help us return to normalcy in our communities.

“To end the pandemic, we all need to get vaccinated eventually, even people who have had reasons to be vaccine skeptical in the past,” said Deval Patrick, co-chair of the COVID Collaborative. “Meeting this challenge requires unprecedented collaboration, which is why we have engaged our network to partner with the Ad Council, CDC and others to produce high quality content and help build trust. “

To reach healthcare professionals, content will be disseminated through professional and community networks, including:

  • American Public Health Association
  • Association of State and Territory Health Agents
  • Infectious Disease Society of America
  • National Association of County and City Health Officials
  • National medical scholarships
  • UnidosUS

This vaccine education effort builds on the success of the Advertising Council’s unprecedented and multi-pronged communications campaign to help the nation fight COVID-19. To date, this work has generated $ 408.9 million in donated media value, 58.4 million engagements, and 31.2 million visits to

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