Florida’s two largest health organizations launch vaccine public service announcements

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Florida’s two largest health organizations, the Florida Hospital Association and the Florida Medical Association, have partnered with the Florida Association of Broadcasters to launch a new series of public service announcements promoting COVID-19 vaccines.

The English and Spanish TV and radio spots, which appear to target young Floridians reluctant to be shot, will hit “all markets in the state” until the end of November, according to an FHA press release Thursday.

Additional ads will run online and on social media, the statement said, which said the PSAs contain unscripted messages from doctors and nurses in Florida.

In a 60-second TV spot titled “Mom,” a registered nurse Juana diaz d’Auburndale describes having to intubate a young mother and see the effect it had on the woman’s family.

“She left her husband and her three grandchildren aged 4, 2 and 8. They say, ‘Mom, come home. Mom, I miss you. She doesn’t say anything because she’s intubated. It’s tough, ”Diaz says. “We’re still in the same circumstances as when there was no vaccine, where you watch people just die, (and) it’s so devastating to watch it unfold.”

In a 30-second radio public service announcement, Orlando emergency physician Dr. Sanjay Pattani warns of the after-effects of contracting the virus.

“There is chronic fatigue syndrome, blood clotting disorders, heart problems. There are long, chronic lung problems, ”he says. “The essence of this vaccine is not to prevent you from contracting the coronavirus; it’s to keep you from getting seriously ill and potentially dying.

PSA’s joint campaign comes amid record-breaking hospitalizations spurred by the highly transmissible delta variant of COVID-19, which hospitals in US hot spots say lead to more admissions and deaths in people under 65.

Like Florida politics reported, the Florida Hospital Association said 16,721 people were in hospital beds statewide on Wednesday, a net increase of 200 hospitalizations from the previous day.

In total, Florida currently has 64% more hospitalizations than the previous peak in July 2020. Hospitals in some counties, such as Broward, are dangerously close to running out of acute care beds, intensive care units and ventilators.

Conditions may worsen Still, according to a predictive model developed by two scientists at the University of Florida, which showed that the wave of the virus across the state was only halfway through on August 5.

The best way for Floridians to protect each other and alleviate the severe stress that hospitals are currently operating in is to get vaccinated, the FMA president said. Doug Murphy Jr. noted.

“Long-term health problems should not be a life sentence for those who took the risk of not getting the vaccine,” he said in a statement. “Don’t take this chance. To get vaccinated.”


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