Businesses and public health organizations form alliance to strengthen response to COVID-19
Big business and public health organizations are teaming up to improve the business community’s response to the COVID-19 pandemic.
The Ad Council, the Business Roundtable, the CDC Foundation, the Beaumont Foundation and the Robert Wood Johnson Foundation have jointly formed the Health Action Alliance, which will help a network of participating companies improve the health of their workers, ensure the prevention of COVID-19 and information on vaccination and strengthening of their public health capacities.
Another goal, according to organizations, is to improve health equity and help underserved and disproportionately affected communities.
Early participants in the program include big names such as Amazon, CVS Health, Facebook, JPMorgan Chase, Comcast, Walgreens and Walmart. The alliance is backed by impact company Meteorite, which builds coalitions “to improve lives and strengthen communities,” according to an announcement.
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“The COVID-19 pandemic continues to have devastating effects on the lives and livelihoods of millions of Americans, but as the historic vaccine rollout begins, there is growing reason to be optimistic, ”said Joshua Bolten, President and CEO of Business Roundtable, in a statement.
“And the business world has an important role to play in sharing with employees and the wider communities where they operate the importance of immunization to help defeat the pandemic and lead our country to a solid economic recovery,” said said Bolten.
For example, the alliance will offer free online tools to help businesses educate their employees about COVID-19 vaccines so they can make informed decisions about where and when to get vaccinated.
Health Action Alliance will also coordinate virtual events and training sessions with health experts and communication professionals to further enhance educational opportunities, according to the announcement. The alliance is teaming up with a number of health care groups including the American Medical Association and the United States Medicare Plans to facilitate this effort.
Participating companies will also be able to network with their peers to learn best practices.
“The success of our country’s immunization program will take us all, including the leadership of the business community,” said Richard Besser, MD, CEO of the Robert Wood Johnson Foundation, in a statement. “Through partnerships with public health, consistent communication from trusted sources, and keeping equity at the forefront, businesses can help end this crisis. The tools and resources that have been developed by Health Action Alliance provides the guidance business leaders need to navigate the months ahead and ultimately help build a healthier America. ”